Description :
Our client is one of the top 50 ecommerce sites in the world! A fun and exciting group of creative people living, working and playing in one of the most affordable and beautiful places on the west coast. Offering over 36,000 products in its mail order catalogs and on its website, hundreds of new products are added monthly as the company continues to broaden and deepen its offerings. This company prides itself on having a topflight staff who live and breathe the products they sell. More than just catalogs and Web sites - we're about leading the industry with an award-winning commitment to quality, value, and service! More importantly, we recognize it's your support that has made us the #1 direct marketer for our industry in the world.
Senior Brand Manager
Manages P&L and day-to-day planning, development and implementation of overall marketing plans for multiple sites within the family of brands, including top 50 dot com sites. Responsible for brand vision and contact strategy.
Duties include:
* Lead and integrate efforts across online marketing, merchandising, IT, creative, catalog, operations, and UI functions to maximize business growth, profitability, and impact in the marketplace.
* Develop and maintain brand-specific content strategy, contact strategy, and promotional calendar.
* Develop and manage all elements of marketing mix, including targeted promotions, electronic communication, advertising, and direct mail to existing and potential brand customers.
* Create and maximize marketing strategies, programs, and measures to support and grow brands within their sphere of influence.
* Drive strategy and ongoing improvements in landing page optimization, effective online merchandising of products and promotions, testing, and customer experience using all available tools, including Endeca, Omniture, and Offermatica.
* Work closely with Online Marketing team to ensure high revenue and margin performance and efficient ad spends for PPC, SEO, Affiliate, Amazon, and other customer acquisition efforts. Monitor and analyze marketing programs and make ongoing improvements.
* Build relationships with internal stakeholders to innovate solutions and new opportunities for delivering increased awareness and brand preference for brands.
* Communicate plans, programs, and results to senior corporate management on a consistent basis.
* Works closely with other brand managers to ensure differentiation across all company brands.
Essential Qualifications:
* Bachelor's Degree in Business, Marketing, or related field
* 5-7 years cross-functional brand and/or overall Web site management experience in an online and/or multichannel retail environment required
* Strong e-commerce, online merchandising and marketing experience preferred
* Well-versed in online technology and marketplace
* Strategic leadership and decision-making
* Comfortable with financials
* Demonstrated skills in web marketing, marketing planning, and online merchandising. Experience with direct marketing preferred
* Excellent complex multi-functional project and people management skills
* Excellent analytical, quantitative, organizational, and prioritization skills
* Excellent written and verbal communication skills
* Must be innovative, proactive and a team player
* Experience with Omniture, Offermatica, Endeca and/or other comparable tools preferred
* Experience using the Internet, PCs and Microsoft Office
* Ability to represent the company in a professional and positive manner and promote company values
