Description :
The Marketing Manager leads the Commercial Bank marketing group within Corporate Marketing. This position is responsible for all strategic and tactical marketing activities including brand positioning, product marketing, channel development (web and direct), and field sales support. Major internal clients include Executive VP- Regional Commercial Banking and Executive VP- National Commercial Banking and Specialized Business Lines.
The position is accountable for marketing activities including Corporate Bank branding and website re-design, annual prospecting campaigns, product marketing campaigns, and branding/marketing support for specialized business.
Qualifications and Experience:
A four year bachelors degree or equivalent from an accredited college or university is required. An advanced degree (MBA) is preferred.
The desired candidate should have a minimum of 10 years experience in a marketing discipline (e.g. advertising, direct mail, product development, and/or sales promotion) with relevant experience in B to B marketing. A minimum of 5-7 years in banking or financial services is required and direct experience in Commercial Banking in preferred. Candidates would also have a minimum of 5 years supervisory experience.
