Description :
US-MA-Boston-Analyst, Strategy & Analysis
Founded in 1980, Digitas-one of the world's leading digital marketing and media companies-is at the forefront of the new digital age. As an independent global network within the Paris-based Publicis Groupe, the world's fourth largest communications group, Digitas is the first global digital network with offices in the USA, Europe, and Asia. Serving global marketing clients, we create brand experiences in digital and direct channels that engage and excite their customers. Through user-generated content, branded entertainment, digital video production, and social media programs and more we tap into people's passions and create loyal, motivated relationships.
Our people are at the top of their industry - inspiring innovation, creativity and results. We're artists, analysts, technologists, writers, and producers. We're passionate, creative, thoughtful, and above all, we are committed to our clients, inspired by their customers, excited by change, and fueled by a passion for collaboration and bold invention.
Analyst, Strategy & Analysis
Digitas is the first global interactive agency network, leading a new generation of creative marketing and media agencies designed to unleash the full possibilities of a digital age.
We help leading global brands build enduring relationships with their customers by bringing together strategy, creative and technology across all marketing channels, particularly in new and emerging digital media channels. We help our clients find new ideas that earn customer engagement through valuable and motivating experiences and new ways of being responsive to customers across channels and over time. We are committed to our clients, inspired by their customers, excited by change, and fueled by a passion for collaboration and bold invention.
As one of the fifteen largest marketing services firms in the world, Digitas offers a wealth of exciting career opportunities. Using a unique approach to integrate strategy, technology, creative, digital and direct marketing, we conceive, enable and execute innovative ideas that knock the socks off prominent Fortune 200 companies. We owe our success to none less than the phenomenal people we hire and develop who make it all happen. That's why we are dedicated to building a culture based on inspiration, team accomplishment and career development and why we are delighted to be ranked #3 among the Top 50 "Best Places to Work" by the Boston Business Journal.
If you're interested in making your clients successful, inspiring co-workers to new heights, and improving even the most dramatic results, we have a home for you. If thoughts of pioneering the latest marketing trends and technologies get you revved up; if you are inspired by working among the best in the field, you are destined to join the Digitas team. Whether you are or aspire to be a growth strategist, a marketing marvel, a wiz with numbers, a promotions phenomenon or an artful designer, we hope you'll consider bringing your talents to Digitas, where the creative, the passionate and the motivated build the career they were meant to have.
Digitas is a member of the Paris-based Publicis Groupe S.A., the world's fourth largest communications group and second largest media counsel and buying group, with main subsidiaries including world renowned brands such as Saatchi & Saatchi, Starcom Mediavest, Leo Burnett, Zenithoptimedia and Bartle Bogle Hegarty.
Strategy & Analysis Group
The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. Specifically, we:
Discover new paths for growth by uncovering and developing new segments, products, and channels
Optimize budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on the marketing investment
Lay the Strategy foundation for companies just starting to develop relationship marketing capabilities
Collaborate with creative, media, marketing and technology to build a robust marketing strategy for the client
Responsibilities
Analysts are exposed to a range of clients, projects and responsibilities. You will be working with a team of highly talented individuals in Strategy, Marketing, Media, Creative and Technology to help drive results for our clients. Your activities will include:
Providing integrated marketing analytical solutions across customers and channels to improve client decision-making.
Conducting primary and secondary research on best practices and market trends
Designing and conducting analysis, interpreting results and synthesizing recommendations.
Preparing analysis and tracking of marketplace, technology and consumer demographic trends both within and across multiple industries
Achieving and maintaining fluency in relevant interactive technologies (e.g. wireless, broadband)
Developing presentations to clients
Building a grasp of business strategy issues while honing time management and communication with peers and managers
Qualifications
Our Analysts are a diverse group of highly qualified people with various backgrounds, with and without analytic experience. They bring qualities such as intellectual curiosity, determination and creativity to our client work. We seek highly motivated professionals with:
Outstanding record of academic and professional achievement
Up to 2 years of business experience working in Management Consulting, Marketing, Advertising, or Interactive Consulting
Bachelor's degree in Business, Finance, Statistics, Economics, or Marketing
Strong quantitative and research skills with proven ability to demonstrate data interpretation capabilities
Excellent verbal and written communication skills, ability to prepare clear and concise client-ready documents
Strong interpersonal skills, demonstrate empathy and commitment to the client
Fluency with Microsoft PowerPoint, Word, Excel: Experience with SAS or SPSS a plus
Flexibility to travel
Career Path
Most Analysts require an average of two years to acquire the skill set and be ready to take on a more senior role within the project team. The length of time in the Analyst role will depend on educational background and prior experience. After this period, Analysts typically get promoted to Senior Analyst role where they are given greater responsibilities and autonomy over the course of the project
For more information, visit www.digitas.com
EOE