Description :
US-MI-Detroit-Manager, Strategy & Analysis
Founded in 1980, Digitas-one of the world's leading digital marketing and media companies-is at the forefront of the new digital age. As an independent global network within the Paris-based Publicis Groupe, the world's fourth largest communications group, Digitas is the first global digital network with offices in the USA, Europe, and Asia. Serving global marketing clients, we create brand experiences in digital and direct channels that engage and excite their customers. Through user-generated content, branded entertainment, digital video production, and social media programs and more we tap into people's passions and create loyal, motivated relationships.
Our people are at the top of their industry - inspiring innovation, creativity and results. We're artists, analysts, technologists, writers, and producers. We're passionate, creative, thoughtful, and above all, we are committed to our clients, inspired by their customers, excited by change, and fueled by a passion for collaboration and bold invention.
Manager, Strategy & Analysis
Digitas is the first global interactive agency network, leading a new generation of creative marketing and media agencies designed to unleash the full possibilities of a digital age.
We help leading global brands build enduring relationships with their customers by bringing together strategy, creative and technology across all marketing channels, particularly in new and emerging digital media channels. We help our clients find new ideas that earn customer engagement through valuable and motivating experiences and new ways of being responsive to customers across channels and over time. We are committed to our clients, inspired by their customers, excited by change, and fueled by a passion for collaboration and bold invention.
As one of the fifteen largest marketing services firms in the world, Digitas offers a wealth of exciting career opportunities. Using a unique approach to integrate strategy, technology, creative, digital and direct marketing, we conceive, enable and execute innovative ideas that knock the socks off prominent Fortune 200 companies. We owe our success to none less than the phenomenal people we hire and develop who make it all happen. That's why we are dedicated to building a culture based on inspiration, team accomplishment and career development and why we are delighted to be ranked #3 among the Top 50 "Best Places to Work" by the Boston Business Journal.
If you're interested in making your clients successful, inspiring co-workers to new heights, and improving even the most dramatic results, we have a home for you. If thoughts of pioneering the latest marketing trends and technologies get you revved up; if you are inspired by working among the best in the field, you are destined to join the Digitas team. Whether you are or aspire to be a growth strategist, a marketing marvel, a wiz with numbers, a promotions phenomenon or an artful designer, we hope you'll consider bringing your talents to Digitas, where the creative, the passionate and the motivated build the career they were meant to have.
Digitas is a member of the Paris-based Publicis Groupe S.A., the world's fourth largest communications group and second largest media counsel and buying group, with main subsidiaries including world renowned brands such as Saatchi & Saatchi, Starcom Mediavest, Leo Burnett, Zenithoptimedia and Bartle Bogle Hegarty.
Strategy & Analysis Group
The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. Specifically, we:
Discover new paths for growth by uncovering and developing new segments, products, and channels
Optimize budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on the marketing investment
Lay the Strategy foundation for companies just starting to develop relationship marketing capabilities
Collaborate with creative, media, marketing and technology to build a robust marketing strategy for the client
Responsibilities
The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. As a Manager, you will work under the direction of a senior leadership team to:
Synthesize the big picture and incorporate the details that drive the strategy
Provide the thought leadership to develop integrated marketing analytical solutions across customers and channels to improve client decision-making
Provide data interpretation, design models and track results across multiple marketing channels using various data sources.
Manage various external vendors: online - content management, data analysis, research tools, 3rd party ad server; offline - response, letter shop, telemarketing vendors.
Maintain functional expertise in one or more of the following disciplines; database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements.
Give direction to Analysts and Senior Analysts on all aspects of client deliverables.
Qualifications
Our Managers come from all backgrounds and have a wide range of talents and interests and bring to our projects their intellectual curiosity, creativity, leadership skills, drive, and self-confidence. Individuals with advanced degrees or candidates with rigorous, relevant business and analytical experience join Digitas as Managers.
We seek highly motivated individuals with:
Outstanding academic credentials and a strong record of professional achievement
World-class consulting skills and deep marketing analytics experience to provide strategic direction and insight driven analysis to our blue chip client roster.
In-depth knowledge of integrated marketing and CRM disciplines (including marketing research, general marketing, advertising, direct marketing, customer care, etc.) a must.
Prior experience managing teams and projects is valuable.
Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI
Proficiency in analytical tools such as SAS and SQL is desirable.
Career Path
The length of time in the Manager role will depend on educational background and prior experience. After this period, Managers typically get considered for the Associate Director role. If Managers decide to leave Digitas, they generally take management positions across different industries or choose to pursue a more entrepreneurial path. Some of our alumni continue to pursue advanced degrees at top business schools and other business related degrees.
For more information, visit www.digitas.com
EOE