Description :
US-MA-Boston-Analyst- Strategy & Analysis
Founded in 1980, Digitas-one of the world's leading digital marketing and media companies-is at the forefront of the new digital age. As an independent global network within the Paris-based Publicis Groupe, the world's fourth largest communications group, Digitas is the first global digital network with offices in the USA, Europe, and Asia. Serving global marketing clients, we create brand experiences in digital and direct channels that engage and excite their customers. Through user-generated content, branded entertainment, digital video production, and social media programs and more we tap into people's passions and create loyal, motivated relationships.
Our people are at the top of their industry - inspiring innovation, creativity and results. We're artists, analysts, technologists, writers, and producers. We're passionate, creative, thoughtful, and above all, we are committed to our clients, inspired by their customers, excited by change, and fueled by a passion for collaboration and bold invention.
Strategy & Analysis Group
The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. Specifically, we:
· Discover new paths for growth by uncovering and developing new segments, products, and channels
· Optimize budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on the marketing investment
· Lay the Strategy foundation for companies just starting to develop relationship marketing capabilities
· Collaborate with creative, media, marketing and technology to build a robust marketing strategy for the client
Responsibilities
Analysts are exposed to a range of clients, projects and responsibilities. You will be working with a team of highly talented individuals in Strategy, Marketing, Media, Creative and Technology to help drive results for our clients. Your activities will include:
Providing integrated marketing analytical solutions across customers and channels to improve client decision-making.
Conducting primary and secondary research on best practices and market trends
Designing and conducting analysis, interpreting results and synthesizing recommendations.
Preparing analysis and tracking of marketplace, technology and consumer demographic trends both within and across multiple industries
Achieving and maintaining fluency in relevant interactive technologies (e.g. wireless, broadband)
Developing presentations to clients
Building a grasp of business strategy issues while honing time management and communication with peers and managers
Qualifications
· Our analysts are a diverse group of highly qualified people with various backgrounds, with and without analytic experience. They bring qualities such as intellectual curiosity, determination and creativity to our client work.
· We seek highly motivated individuals with a strong record of academic and/or professional achievement
· Up to 2 years of business experience working in Management Consulting, Marketing, Advertising, or Interactive Consulting
· Bachelor's degree in Business, Finance, Statistics, Economics, or Marketing
· Strong quantitative and research skills with proven ability to demonstrate data interpretation capabilities
· Excellent verbal and written communication skills, ability to prepare clear and concise client-ready documents
· Strong interpersonal skills, demonstrate empathy and commitment to the client
· Fluency with Microsoft PowerPoint, Word, Excel: Experience with SAS or SPSS a plus
· Some travel might be required
Career Path
Most analysts require 1-2 years to acquire the skill set and be ready to take on a more senior role within the project team. The length of time in the analyst role will depend on educational background and prior experience. After this period, analysts typically get promoted to Senior Analyst role where they are given greater responsibilities and autonomy over the course of the project
Opportunities available in Boston, NY, Chicago, Philly, Detroit, and Atlanta
Qualified applicants please send cover letter/ resume to strategyrecruiting@digitas.com .