Description :
Reporting to the Associate Creative Director-Interactive Media, the Senior Interactive Art Director-Advertising serves as the lead contributor and driver of the strategic, conceptual and visual direction of original advertising components for Comcast Interactive Media Group (CIM) with regard to usability, as they relate to ad sales, corporate partnerships/acquisitions and promotions. This creative lead is the force behind interactive, custom design solutions that merge content with advertising.
The Senior Interactive Art Director-Advertising executes, directs and mentors a team, as well as, develops and approves briefs, concepts, presentations and focuses on driving designs of microsite opportunities for ad sales. In addition, the Senior Interactive Art Director creates landing pages, sponsored skins and banner advertisements as a dedicated design resource to CIM advertising initiatives. The Senior Interactive Art Director-Advertising is also instrumental in long term visioning for the ongoing evolvement of the internal advertising design team as it aligns to overarching business objectives, corporate alliances and acquisitions within CIM.
The Senior Interactive Art Director-Advertising will have a strong voice and ability to place parameters on design directions in order to accomplish business goals as they relate to advertising models, as well as playing a key strategic and conceptual role in advertising partner sales needs and across all CIM properties: COMCAST.NET (one of the most-visited broadband experiences on the Internet), Fancast, Ziddio, Game Invasion, Fandango and others by creating advertising opportunities and fulfilling advertising needs via strategic design. This role also must create and maintain design standards established within the CIM brand as well as development of existing and new interactive destinations to create advertorial and editorial opportunities for partner brands or sponsored events. The Senior Interactive Art Director-Advertising must think about the "big picture"- Comcast and all its properties (online, set top box, mobile, etc...) and how strategies, concepts and deliverables could impact schedules, other properties and resources.
