Description :
Job ID 2218
Job Number 014269
Location US - Manitowoc, WI
Facility FSG SERVICES LLC
Department MARKETING&PRODUCT MANAGEMENT
Employment Type Regular/Full-Time
Education Required Bachelors Degree
Languages Required
Experience Required 5 - 7 Years
Relocation Provided Yes
General Job Objective
The product line manager is responsible for profitable management of assigned product lines and categories, and for strategic and tactical leadership, direction, management and implementation of all product decisions within the assigned product category.
Essential Job Functions
1.Direct and manage the assigned product family through all phases of the product lifecycle.
2.As a cross-functional team leader, direct and coordinate all functional activities and be directly accountable for the P&L, ROI, and customer satisfaction within the assigned product family.
3.Develop multi-year product line strategic plans identifying target segments, drivers, inhibitors, threats, competition, customers/partners, product line roadmap, marketing 4 Ps, operational support plans, risks, contingencies and financial targets.
Develop product specifications and lead product development to establish and deliver on metrics for sales, launch schedule, features, competitive comparisons, quality, cost, and expenses.
4.Effectively manage product life cycles such that innovative new products account for a balanced portion of current sales while unprofitable or slow-moving product generations are retired, managing customer satisfaction and company profitability. Develop upgrades, service initiatives and other programs to assure continuing revenue from long-life products.
5.Develop and recommend pricing and distribution strategies for the company which will result in the greatest share of market and profitability over the long run. Work directly with sales, service and other functional groups to ensure effective implementation of pricing and distribution strategies to all customers, segments and channels, including distribution, national accounts and service.
6.Conduct research, evaluate the results and report on customer satisfaction, to include studies to determine market potential for new, redesigned, or existing products. Assure that market and competitive intelligence are current and constantly analyzed so that market opportunities may be capitalized and competitive issues addressed. Manage and report market information including statistical market share data, competitive information, and market trends.
7.Analyze product sales by region, market, and segments to identify areas of strength and weakness. Review sales forecast, develop with operations management build and inventory management plans to maximize profit and balance operating expenses. Work with sales management to develop and implement a strategy to maximize product penetration in those areas.
Prepare product launches with all support functions and readiness.
8.Collaboratively establish goals and objectives for advertising, promotion, web site, trade-show displays, and literature. Work with Marketing Comm. Mgr. to implement the plan within allocated budgets.
Ensure effective management of assigned expense budgets to optimize results and impact on the business.
9.Develop and use analytical metrics to evaluate both strategic and tactical execution. Create, wherever possible, a quantitative basis for defining success and securing future funding for effective programs.
10.Provides overall leadership, clear direction and effective management to the Product Marketing and Customer Support teams. Recommend changes in structure and organization of product marketing group to ensure the effective fulfillment of objectives. Identifies cross-training and competency building assignment changes to create staffing flexibility within the team.
Job Requirements/Working Conditions
**Bachelors Degree (advanced degree or MBA preferred).
**Minimum 5 years Sales and Marketing experience, including sales or marketing roles of increasing responsibility with product line responsibility.Direct experience is preferred with product management in a durable capital goods company with sales through one or two step distribution channels.
**Creative with strong leadership, interpersonal and analytical skills.
**Excellent communication and presentation skills.
**Working knowledge of computer software, with demonstrated competence with spreadsheets and database applications.
**Ability to wear all Personal Protective Equipment (P.P.E.) required, by company policy, for the job being performed.
**Successfully complete all training required by the safety/training matrix within 6 months, or within time constraints set by governmental regulations.