Description :
As our Marketing Analyst you’ll use Omniture web analytics and Excel spreadsheets to track and analyze data for online ad and direct marketing campaigns, providing useful insights into marketing efforts. You’ll monitor and analyze e-commerce marketing initiatives of key competitors. You’ll also prepare forecasts, reviews, and cost/benefit analyses of all ecommerce marketing programs and provide suggestions for program strategies and optimizations. You’ll support forecasting of promotional and advertising expenses related to e-commerce marketing programs, identifying cost-saving opportunities and potential risks of budget overruns and solutions to avoid overruns. You’ll also coordinate with US Digital Commerce teams, Global Analytics, Finance, Retail, Consumer Services and IT on requirements, timelines and resources. You’ll coordinate ecommerce promotional calendar with other departments and communicate with vendor partners to execute promotions through search engine marketing, affiliates, major online shopping portals, direct marketing and display advertising programs. Furthermore, you’ll support the coordination of timely communications of marketing plans and proposals internally with other departments, working together to plan and implement strategies and tactics resulting in increased sales and increased profit online and retail channels. You’ll liaise with accounting to manage monthly budget reconciliation process. You’ll also analyze response, conversion funnels and sales data in order to identify improvement areas and continually improve campaign performance through key success metrics. Moreover, you’ll ensure core stakeholders are vested in the success of Marketing Programs. You’ll manage ongoing relationships with Digital Commerce, Nike Stores, Nike Factory Stores, Global and U.S. Digital Marketing and Brand Marketing teams. You’ll collaborate with teams to identify innovative ways and means to deliver online and cross-channel promotions. In addition, you’ll partner with Consumer Services to ensure CSR’s are informed of all marketing programs and appropriately staffed to service demand.
Requirements for the position include:
Bachelor’s degree in Business, Marketing, Communications or related field
2-3 years’ working experience in web strategy and data analysis
Demonstrated strategic planning and project management skills
Solid knowledge of online tracking and measurement best practices, including (including site, campaign, SEM performance measurement)
Strong understanding of key performance metrics and financial analysis
More than one year of experience with marketing data analysis, preferably using a web analytics tool such as Omniture
An advanced level of experience in Microsoft Excel (creating formulas, pivot tables)
Strong verbal and written communications skills including meeting facilitation and presentations
Ability to articulate goals and objectives
Strong information seeking skills and the drive to make things happen
Ability to understand challenges and underlying concerns
Shares ideas and develops effective responses and knows when to elevate issues to higher management
Multi-channel marketing strategy and tactics
Hands on experience managing marketing programming/promotions for e-commerce site