Description :
Position Summary:
The position is primarily focused on G2’s Imperial Tobacco Trade Marketing account. The Trade Planner will work very closely with the agency's Account Management and Creative groups, and have consistent exposure to the client’s Trade Marketing executives and TM&D Managers.
Job Description:
Responsible for day to day functions as it pertains to team needs including but not exclusive to:
• Translating relevant work stream outputs into a comprehensive sales story, Account Rep training tools, retail clerk education tools and other relevant trade marketing communications both internal and external to the organization.
• Market Research - conversant with key methodologies; understands how to use research; understands its potential and its limitations; able to translate research objectives into a discussion guide; comfortable dealing with parties on both sides of an one-way mirror; good facilitator (brainstorms, away-days, etc.)
• Research Actionalbility – Ability to translate research outputs into actionable solutions for trade teams. Working knowledge of NEILSEN, SPECTRA and other trade planning tools.
• Development of marketing communications brief with 3rd party consultants
• Client contact experience at the Marketing Director level; able to present points of view or research findings to this level of audience; a team catalyst who is able to lead teams via persuasion and facilitation rather than “command and control;” comfortable working with various types of people – junior, senior, Creatives, Account Managers, clients
Qualifications:
• 10+ years of post-college business experience, plus college degree
• Some experience working with consumer package goods; experience on a retailer account is considered a plus
• Previous experience working with heavy B2B marketing communications planning a plus.
• Curiosity about what makes people act and think the way they do; able to find meaningful insights about motivation especially in the area of shopping, as it relates to brand association and purchase behavior, whether it be in-home, out-of-home, on-line or at retail.
• Detailed enough to examine a problem from different perspectives without losing sight of the big picture
• Logical and analytical, yet capable of lateral thought
• Pragmatic approach problem solving, viewing research as a means to an end; an ability to see alternate strategic routes for a given problem/category/brand
• Ability to conceptualize and think strategically; ability to clearly identify problems; capable of looking at marketing communications and making a reasonable judgment on its intended effects
• Intuitive about people, brands and marketing communications
• Ability to visualize the meaning of numbers and generate hypotheses, or draw conclusions; an eclectic user of information, with a desire to draw on all sources rather than just the most recent
• Presentation skills; ability to argue a point-of-view coherently and concisely; not afraid of big or senior audiences; able to ‘win’ and argument without making the client feel bad; quick thinker; able to speak authoritatively, without seeming dogmatic or inflexible
• Must be able to deal with pressure and unpredictable circumstances; not territorial
Travel: 40% travel
Click the following link to apply online:?https://www.hirebridge.com/application/appchoice.asp?jid=59956