Description :
Position Overview To lead in the creation and marketing of new products throughout Europe, managing aspects of product development, marketing strategy, advertising and product launch.
KEY RESPONSIBILITIES:
· Develop and implement the European product marketing strategy ensuring input and approvals from Senior Management and territory teams
· Ensure 'expert' in-depth knowledge of the products (including BP and rolling forecasts, key selling features, milestone delivery dates, demo ability and competitor titles) and develop relationships with PD, IBPD and external dev teams where relevant
· Schedule and achieve planned dates for all central marketing deliverables and ensure regular communication to territory teams as well as relevant members of the Central Marketing team and Senior Management
· Liaise with internal and external creative agencies to project manage all consumer marketing campaigns elements. Ensure input and buy-in from key territory partners as well as relevant members of the Central Marketing team and Senior Management
· Liaise with Internal and External creative studios plus partner territories to deliver top quality localised versions of all final retail packaging SKU’s
· Work with the web team to define and implement online presence for each product
· Drive initial set-up and ensure accurate administration and control of product marketing budgets in line with both BP and rolling forecasts
· Source and execute relevant third party marketing partners for co-marketing activity and in-game inclusion
SECONDARY OBJECTIVES:
· Develop working knowledge of European market places, including platform installed bases, retail picture, consumer profile, marketing activity and pricing economics
· Liaise with the Head of Research to stay current with ongoing general Euro research analysis and access available data relevant to the specific product/franchise
· In conjunction with the Head of Research, organise and co-ordinate consumer testing projects as required (e.g., focus testing, post-sale satisfaction etc.)
· Define, research and create back catalogue promotions that can be implemented on a global basis.