Description :
Working under the direction of the Sr. Manager Consumer Insights, the Analyst I will apply basic research and analysis skills to support primary and secondary research initiatives. This role will be focused on compiling insights from secondary data and aiding in the development, fielding, and analysis of surveys to inform HSN’s strategic plans and tactical initiatives.
General Duties :
Use basic quantitative analyses to compile overviews of customer and industry data, under the direction of the Sr. Manager and Senior Analysts
Work extensively with secondary data sources to provide insights and business trend monitoring to marketing and merchandising colleagues
Help to develop, field, and analyze primary market research surveys to support HSN corporate, category, and brand level initiatives
Assist in the creation of reports and presentations that address high-level HSN business issues
Ensure the quality and timeliness of deliverables that meet internal stakeholder expectations
Collaborate with other members of the CRM organization to implement process improvements, and facilitate knowledge sharing.
Required:
BA/BS degree in Marketing, Statistics, Economics, Operations Research, MIS, Engineering, or Social Sciences required.
At least 2 years experience, either on agency or client side.
Demonsrated analytical, communication, and organizational skills
Proficient skills in Microsoft Word, Excel, and PowerPoint
Ability to structure analysis in support of research objectives
Ability to synthesize multiple data sources into actionable insights
Preferred:
Experience with secondary data (e.g. NPD, IRI, ACNielsen)
Experience working for a supplier of primary market research, specifically working on quantitative research projects