Description :
The McGraw-Hill Companies is one of the world's leading providers of information services and publishers of educational, business and professional information
The McGraw-Hill Companies is driving the education, financial services, and business information markets through leading brands such as McGraw-Hill Education, Standard & Poor's and BusinessWeek.
McGraw-Hill Education addresses virtually every aspect of the education market from pre-K through professional learning. Using traditional materials, online learning and multimedia tools, we empower the growth of teachers, professionals and students of all ages. Our technical innovations are changing the way people learn, with e-books, online tutoring, customized course Web sites and subscription services. We are also a leading provider of reference and trade publishing for the medical, business, engineering and other professions.
The School Solutions Group, a division of McGraw-Hill Education, has an immediate opening for a Marketing Manager for the Literature product line, located in Chicago, IL.
Responsibilities:
Manage the Literature products through the entire cycle from inception to print.
Work with our advertising team on activities related to product promotion such as driving the timely completion of creating brochures, writing marketing copy, catalogs, promotional videos and advertising.
Plan, conduct, educate, and train sales force and consultants about the products' key features and customer benefits through a variety of platforms (in-person, webinars, field communication).
Submit accurate forecasting data to inventory control.
Analyze market conditions and accurately predict future market trends.
Collaborate with Editorial and Sales teams to develop new products that are innovative to meet the changing needs of customers.
Conduct competitive analysis and notify company management and the sales reps of direction and operations of key competitors.
Contribute to development of research strategies, and develop strategic marketing plans.
Manage activities as related to the adoption process including publisher's questionnaires, briefs, bid lists, and state specific requirements.
Required:
Bachelor's degree.
A minimum of three years experience in Sales/Marketing or a related field.
Excellent knowledge of the Literature and Language Arts content area.
Must be results-oriented, possess a high sense of urgency, and driven to meet deadlines.
Must be willing to travel overnight. This position requires close to 40% travel.
Must be able to handle multiple tasks at once and have an eye for details.
Must possess strong communication and presentation skills.
Must have familiarity with technology-based and print-based programs.
Must be willing to work independently and cooperatively as a team.
Ability to work well with peers and comfortably interact with all levels of management.
Individual must be proficient with Microsoft office products including, Word, Excel, PowerPoint, and Outlook.
Desired:
Master's degree.
Previous publishing experience.
Knowledge with market analysis and sales forecasting.
K-12 classroom teaching experience.
E-Marketing experience.
The McGraw-Hill Companies is an Equal Opportunity Employer.
