Job Description:
Description
With the creation of the first commercially successful self-scouring steel plow in 1837, John Deere made it possible for America's pioneering families to grow food. From this simple, yet monumental beginning has sprung a company that helps feed humanity all over the world. Our business rests on the design and technology of innovation, developing and manufacturing advanced agricultural machines that are as technologically advanced as they are rugged, providing great value to our customers. Today, John Deere is the world's leading manufacturer of agricultural equipment. John Deere Agriculture touches the lives of countless farmers throughout the world who use our equipment to produce food, fiber and fuel to help improve the lives of families, communities and economies worldwide. View location information to learn more about the area.
One of the benefits of working at John Deere is our comprehensive career development program. Our employees' internal resumes are accessible on-line by managers and human resources, allowing them to match employee interests with company needs-in short, getting the right people in the right jobs, at the right time.
John Deere Agriculture Equipment is seeking an Advertising Copywriter to work closely with tactical marketing to concept, plan and develop advertising and promotional campaigns for its line of Agricultural Equipment. In this position, you will:
Work with tactical marketing product managers and factory subject matter experts to plan, concept, and write advertising and sales promotion materials for John Deere agricultural products.
Write copy for broad range of advertising materials for print, outdoor, and electronic media (TV, radio, and web).
Develop product line advertising plans to support tactical marketing strategies.
Manage product line sub-budgets to produce specific product line advertising.
Provide guidance to advertising agencies, graphic design firms and internal designer to create advertising layouts.
Convert data formats for electronic distribution requirements.
Plan and supervise field photo programs.
Present advertising campaigns to internal customers.
Qualifications
Education
4-year degree in Advertising, Journalism, or Marketing Communications, or equivalent experience.
Required Skills and Experience
Minimum 3 years of copywriting experience, either with an ad agency or in-house marketing communications group.
Experience writing advertising copy for print ads, direct mail, radio, TV, web, sales brochures, point-of-sale materials.
Excellent concept and campaign development skills.
Minimum 1 year experience with InDesign or Quark desktop software.
Strong project management, presentation and oral communications skills.
Must be willing to travel 10-15%, both domestic and international.
Desired Skills and Experience
Business to Business marketing and advertising.
Familiar with agribusiness communications is a strong desire.
Excellent presentation skills.
Writing and/or promoting machinery or capital goods.
The information contained herein is not intended to be an exhaustive list of all responsibilities, duties and qualifications required of individuals performing the job. The qualifications detailed in this job description are not considered the minimum requirements necessary to perform the job, but rather as guidelines. They may vary from position to position.
Summary
Job Field Marketing / Sales
Locations Kansas-Lenexa
Organization Agriculture Equipment
Schedule Full-time
Shift Day Job Additional Information
Posting Date Jun 23, 2008, 01:00 AM, Montreal, New York, Washington D.C. - (UTC -5:00)
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