Description :
Yodle, a leading provider local search advertising and online lead generation services to small businesses continues to grow and we are actively looking to hire a SEM & Online Media Manager. Based out of our fast growing Manhattan office, this is a unique opportunity to drive traffic and manage the performance of SEM and Online Media campaigns.
Overview:
In this highly critical role, our ideal candidate is a skilled and motivated Internet marketing professional with 3-7 years hands on online media, white hat SEO techniques and Google Adwords PPC experience.
The primary goal of this position is to manage and optimize online advertising campaigns and drive qualified traffic to the Yodle website and generate sales leads (phone/web) within specific local service-oriented small business verticals, including Dentists, Spas, Cleaning Services, etc. Additional goals include website traffic analysis and search engine optimization, including keyword analysis, on-page SEO, link building, general project management, budget management, vendor management, and business/partnership development.
Core responsibilities:
• Daily hands on implementation and campaign management of white hat SEO methods and Google Adwords PPC campaigns.
• Link building, meta tag and title tags, site map creation, indexing and optimizing rankings for Google.
• Identify proper landing pages, research/develop keywords and create titles and descriptions.
• Analyze SEO and PPC campaign data and adjust accordingly utilizing tracking and analytics solutions to deliver maximum return on ad spend.
• Keep abreast of the latest SEO & PPC industry information and trends.
Skills Required:
• 3-7 years experience creating, executing and monitoring performance for various online marketing channels including: Search Engine Marketing (SEM),
• Online Display Advertising, Search Engine Optimization (SEO), Website Traffic Measurement, and A/B Testing.
• Expertise in Search Engine Marketing, including Google, Yahoo, MSN/Live, etc. and Web site Conversion Metrics (CPM, CTR, CPC, CPL, CPA)
• Experience optimizing Search Engine Marketing campaigns through ad copy, keyword, geo-targeting, and landing page optimization.
• Experience managing or familiarity with CPM and CPC Advertising Networks like Advertising.com, AdHere, AdBrite, Doubleclick, etc.
• Significant experience with Search Engine Optimization Strategies, including on-page and off-page optimization (keyword analysis, keyword density, page rank, content optimization, meta tags, URL structures, link building, etc.)
• Publisher or Agency-side experience in media buying, website traffic, and/or optimization preferred.
• Excellent data analysis skills.
• Excellent writing and organizational skills.
• Ability to work in a fast paced environment and communicate results to management.
• Ability to work on multiple projects with varying deadlines.
• Proficiency with Microsoft Office, especially Excel.
• Bachelor’s degree required, Masters degree a plus.
What we offer to you:
• An opportunity to further enhance your skills and refine your talent.
• Highly competitive compensation.
• Attractive Stock Option Plan.
• Health/Dental benefits, 401 (K) plan.
• Great work environment and culture.
• Accessible and open-minded leadership.
• A unique opportunity to work with talented industry leaders and work in one of the fastest growing companies in our industry.
To apply here’s what to do:
1. Write a cover letter and let us know why you are the right person for the job.
2. Email your resume to jobs@yodle.com Please reference, “SEMOMM” in the subject section of your email when you apply.
About Yodle:
Yodle is a Bessemer and Draper Fischer Jervetson venture funded in the midst of a major national rollout that will grow our client base dramatically. We provide search-engine advertising and online lead generation services to small businesses. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. We provide local businesses with a simple way to cost-effectively acquire more customers by advertising on the major search engines including: Google, Yahoo, AOL, Ask, and MSN.
Local Search is considered the new frontier in paid search marketing, the fastest growing area of both technology and advertising and the key driver of Google, Yahoo, and MSN. Over $100 billion is spent on local advertising in the U.S alone. $2 billion of that has already transitioned online. A significant opening exists to devise, build, and capitalize on this opportunity within the next 2-4 years.
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