Description :
The McGraw-Hill Companies is driving the education, financial services and business information markets through leading brands such as McGraw-Hill Education, Standard & Poor's,BusinessWeek , J.D. Power and Associates, Platts, McGraw-Hill Construction, Aviation Week, and Broadcasting.
McGraw-Hill Education addresses every aspect of the education market from PreK-12 through professional learning. Although we recognize the important role of traditional learning materials, today our business is rapidly moving toward digital solutions by adapting McGraw-Hill's quality content to the latest technologies. Our technical innovations are changing the way people learn, with e-books, online tutoring, customized course Web sites, and interactive simulation subscription services.
The Higher Education, Professional, and International Group, a division of McGraw-Hill Education, is a leading technological innovator, as well as provider of traditional learning materials, to the higher education market. Our professional publishing operations provide essential information and expert guidance in business, education, consumer, medical, scientific, and technical fields.
The top-notchBusiness & Economics team ofHigher Education is looking for aMarketing Manager in theirsuburban Chicago location based inBurr Ridge, IL .
Marketing Manager- Business & Economics
Responsibilities:
Develops, plans, implements and evaluates effective marketing plans for assigned products to achieve sales forecasts. Participates in the development of sales objectives, strategies, product information materials, and promotional programs. Participates fully in the integrated product development model with the editorial team. Must manage assigned budget. Responsible for revenue goals for assigned discipline. Depending on experience, position can be a Marketing Manager or Sr. Marketing Manager grade level.
Coordinate the development and maintenance of essential product information working with editors, authors, and copywriters to develop accurate and current data that will serve as the basis for catalogs, websites, product kits, book bulletins, brochures, space advertising and training materials.
Communicate to field sales force regarding important product information and marketing issues and trends.
Develop and recommend marketing objectives.
Prepare, implement, monitor, review and evaluate marketing plans for selected titles.
Analyze market trends and potential market opportunities and participate in market research, market planning and product development.
Requirements:
Bachelor's Degree
Publishing field sales experience required
Higher Education publishing sales experience preferred
Marketing and/or Editorial experience preferred
Excellent interpersonal and communication skills both verbal and written.
Knowledge of Microsoft Office Systems is desired.
Must be an energetic & creative self-starter
30% travel required
McGraw-Hill Education; Where the World Learns to Succeed
The McGraw-Hill Companies is an equal opportunity employer
